In 1958, O-Pee-Chee entered into a landmark marketing agreement with Topps, which allowed Canadian collectors access to cards that were produced in the United States. This partnership lasted decades and brought O-Pee-Chee to the forefront of North American card collecting. The company produced its last Major League Baseball set in 1994, just before being sold to Nestlé in 1996. Topps had the rights to the O-Pee-Chee name until 2004, but it was another card company, Upper Deck, that revived the brand in 2007. Upper Deck uses the O-Pee-Chee name today with their high-quality hockey cards to give collectors a look at the nostalgic design rooted in Canadian heritage.